Color Control Purple Toning + Styling Foam by Color Wow.
Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness
Why it's WOW
- Lavender-tinted foam neutralizes yellow and brassy tones instantly
- No-mess alternative to purple shampoo (use on wet or dry hair)
- Never sticky, stiff or crunchy for shiny, bouncy, supple results
Best for Hair Types
Fair/light color shades (blonde, gray, white, highlights); for all hair types and textures
Notes from the Color Wow Lab
Color Control Toning & Styling Foam is a light-lavender-tinted foam that instantly helps neutralize brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones.
Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright.
A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.
