Alterna
Alterna Alterna Caviar Anti-Aging Professional Styling High Hold Finish Spray
Caviar Anti-Aging Professional Styling High Hold Finish Spray by Alterna. A quick drying hold spray that seals styles with matte shine and long-lasting humidity resistance without stickiness or flaking.Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Lasting hold for elegant styles Moisture and shine for demanding clients Strong hold, dry touch Free from stiffness, stickiness or flaking WHAT IT IS FORMULATED WITHOUT Parabens Sulfates Phthalates PRODUCT INFORMATION DETAILS Size: 12oz, 7.4oz oz (travel) Price: US $30
$28.60
Alterna Alterna My Hair. My Canvas. Soaring High Volumizing Blowout Mist
My Hair. My Canvas. Soaring High Volumizing Blowout Mist by Alterna. A vegan, volumizing blowout mist that provides over 72-hours of humidity protection and heat protection up to 450°F/232°C. For most hair types. * US products and claims. WHAT MAKES IT DIFFERENT? 1) A lightweight vegan mist for untouchable lift and oomph 2) Formula with White Charcoal has humidity resistance for up to 72-hours and heat protection up to 450°F/232°C 3) Formula with Bamboo Extract gives hair added lift, shine and manageability KEY BENEFITS Provides lift and boosts shine Heat protection up to 450°F/232°C Up to 72 hours of humidity protection Improves manageability AROMA SEA BERRY & MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$29.00
Alterna Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
Caviar Anti-Aging Smoothing Anti-Frizz Shampoo by Alterna. A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Cleanses while maintaining moisture and reducing frizz Improves texture, manageability, and shine Provides over 80% less frizz for up to 72 hours* *Based on a study using the Smoothing Anti-Frizz Shampoo, Conditioner & Blowout Butter vs. untreated hair. EXCLUSIVELY CAVIAR 1) Contains an exclusive Climate Shield Complex that controls the level of humidity affecting hair to help provide smoother hair 2) Regimen is clinically proven to provide over 80% less frizz in hair within the course of 72 hours** vs. untreated hair 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth and soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness and dullness. A nourishing blend of Abyssinian, Camellia and Avocado Oils help to condition and smooth hair, restoring its strength and luster* Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to provide over 80% less frizz in hair within the course of 72 hours** Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS: - Anti-aging - Dryness - Frizz - Heat protection BEST FOR - Frizz FORMULATION - Lotion DETAILS Size: 8.5 fl. oz. (Retail) -16.5 fl. oz. (Retail) Retail: US $34.00
$36.00
Alterna Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum
Caviar Anti-Aging Infinite Color Hold Dual-Use Serum by Alterna. A powerful dual-serum that provides color rejuvenation and shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. A DUAL-USE SERUM THAT HELPS TO REJUVENATE COLOR AND INTENSIFY SHINE. Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS - Proven to maintain color vibrancy and shine for up to 70 days* - Leaves hair hydrated, smooth, and shiny - Protects color treatments from UV-fade when used as a leave-in treatment - Provides heat protection up to 450°F/232°C** * Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum ** vs. untreated hair EXCLUSIVELY CAVIAR 1) Clinically proven to deliver 70 days of lasting color vibrancy and shine, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner** vs. untreated hair 2) Thermal protection up to 450°F 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection, this color retention blend leaves hair smooth and hydrated, rejuvenates color vibrancy as well as protects hair from heat up to 450°F. Clinically proven to maintain color vibrancy and shine for 70 days** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to deliver hydration, thermal protection up to 450°F while reducing breakage by more than 98%.* Clinically proven to deliver 70 days of lasting color and shine*, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner* vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Dryness - Heat Protection - Shine BEST FOR - Hair Color FORMULATION - Serum DETAILS Size: 16.5 fl. oz. (Professional) Retail: US $34.00
$37.00
Alterna Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse
Caviar Anti-Aging Clinical Densifying Styling Mousse by Alterna. A lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. Perfect for fine hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Thickens strands so that hair looks and feels denser Helps prevent breakage to maintain existing strands Adds light hold for easy stylability EXCLUSIVELY CAVIAR 1) Leaves hair looking and feeling fuller and denser without a sticky, stiff finish 2) Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use** vs. untreated hair. 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Densifying Clinical Styling Mousse is a lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. This hair densifying formula adds fullness and strength to fine, thinning, fragile hair without weighing hair down. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use* vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use.* Regimen of Caviar Anti-Aging Clinical Densifying Shampoo, Leave-In Root Treatment and Styling Mousse* vs. untreated hair
$38.00
Alterna Alterna Caviar Anti-Aging Restructuring Bond Repair Masque
Caviar Anti-Aging Restructuring Bond Repair Masque by Alterna. A deeply moisturizing reparative treatment masque that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. A MOISTURIZING, REPARATIVE TREATMENT MASQUE THAT REDUCES BREAKAGE AND FRIZZ. KEY BENEFITS • Leaves hair healthier.• Highly moisturizing.• Repairs damaged hair and helps to mend split ends.• Prevents breakage by 99%.*• Adds shine.• Makes hair 39% smoother and softer.• Reduces frizz.• Protects against daily damage.**• Formulated with Maracuja Oil: known for conditioning hair to enhance smoothness and reduce breakage.*based on a study vs. untreated hair**by reducing breakage EXCLUSIVELY CAVIAR Luxury haircare designed with powerful ingredients for people with damaged hair who are willing to invest in the ultimate hair recovery and defense system. DETAILS Featuring our exclusive Caviar Bond Enforcing Technology to repair and protect hair, reduce breakage by more than 99%, and add strength. The shampoo, conditioner, and masque are now blended with sustainably sourced Maracuja Oil, known for being deeply nourishing for hair that needs to regain moisture, smoothness, and shine. WHAT ELSE YOU NEED TO KNOW: Caviar Bond Enforcing Technology is a proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction. THIS PRODUCT IS FORMULATED WITHOUT Enriched with active botanical ingredients and free of added parabens, SLS/SLES sulfates and synthetic color, these luxurious products address all three categories of hair aging—intrinsic (natural), chemical and environmental. Proven to visibly transform strands after just one use, our potent blends restore the hair fiber for healthier, more youthful-looking hair. RESEARCH RESULTS - Repairs damaged hair and mends split ends - Hair is healthier after one use - Adds shine and increases softness WHAT MAKES IT DIFFERENT? A deeply moisturizing treatment masque that helps to repair damaged hair, mend split ends, prevent breakage, and leave hair healthier, shinier, softer, and less frizzy. AROMA Green Tea & Bergamot with Notes of Soothing Almond PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR - Damaged hair FORMULATION - Cream DETAILS Size: 5.7 fl. oz. Retail: US $45.00
$50.00
Alterna Alterna My Hair. My Canvas. More Butter Masque
My Hair. My Canvas. More Butter Masque by Alterna. A vegan and silicone-free masque that nourishes textures, curls and coils, reduces frizz, and leaves curls enhanced with long lasting bounce and light definition. KEY BENEFITS • Moisturizing.• Nourishes textures, curls and coils.• Creates & maintains natural and silky curls.• Defrizzes.• Detangles/adds slip.• Boosts shine WHAT MAKES IT DIFFERENT? 1. Vegan and silicone-free masque with sustainably sourced Banana Flower to nourish textures, curls and coils 2. Our formula with Fair Trade Coconut Oil and Fair Trade Cocoa Butter creates natural silky curls with long lasting bounce and definition. 3. Our masque is infused with Kakadu Plum Extract to hydrate, fight frizz, detangle, and enhance shine and curls.
$38.00
Alterna Alterna My Hair. My Canvas. My Way Curl Defining Gel
My Hair. My Canvas. My Way Curl Defining Gel by Alterna. A vegan and silicone-free curl defining gel that is non-greasy and non-flaking, providing a soft but flexible hold, and humidity resistance for up to 72-hours. KEY BENEFITS • Provides soft but flexible hold• Non-greasy, non-flaking, leaves no residue• Doesn’t leave hair feeling stiff• Nourishes hair• Up to 72-hours of humidity resistance• Protects against pollutants*• Boosts shine*Laboratory pollution tested particles. WHAT MAKES IT DIFFERENT? 1. Vegan and silicone-free curl defining gel with Vegan Botanical Caviar provides a soft but flexible hold, nourishes hair, adds a boost of shine and will not leave hair feeling stiff or greasy. 2. Our formula with Fair Trade Coconut Oil will protect against pollutants* and provide humidity resistance for up to 72-hours. 3. Our gel infused with Fair Trade Cocoa Butter is translucent, lightweight, and will define your curls or help tame your baby hairs
$30.00
Alterna Alterna Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Treatment Masque
Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Treatment Masque by Alterna. A leave-in treatment masque that strengthens hair, reduces and prevents breakage, increases and maintains adds smoothness even after repeated washes, and significantly improves shine for hair that looks healthy. KEY BENEFITS Hair is healthy looking after one use Reduces visible signs of hair damage while preventing breakage and future damage Glass Like Shine Hair is stronger Provides heat protection up to 450 Curl Enhancing Increases smoothness by 53% Prevents breakage and strengthens hair through multiple washes Strengthens hair by reducing breakage by up to 3x Helps smooth cracks and fissures in the cuticle layer BIOPHYSICAL CLAIMS• Reduces hair breakage* by 69% after 1st use• Hair is healthy looking after one use• Strengthens** hair by reducing breakage• Moisturizes hair• Helps seal the hair cuticle• Strengthens and protects damaged strands by reducing breakage*• Provides smoothness*** / smoothes hair***(***versus untreated damaged (bleached, dried, combed and washed multiple times) hair and healthy virgin hair)• Helps smooth cracks and fissures in the cuticle layer• Provides softness / softens hair• Adds smoothness***** / smoothes hair*****• Improves manageability of hair**** (by 46%)****vs. untreated damaged hair.• Reduces visible signs of hair damage while preventing breakage + future damage*Combing breakage vs. a non-conditioning shampoo **Against combing breakage vs. a non-conditioning shampoo***** vs. a non-conditioning shampoo SALON CLAIMS• Hair is healthy looking after one use• Hair is healthy feeling after one use• Improves overall look of hair• Improves overall feel of hair• Provides smoothness / smoothes hair(*versus untreated damaged (bleached, dried, combed and washed multiple times) hair and healthy virgin hair)• Ideal for damp and dry hair*• Restores damaged hair to a healthy state*• A mask and leave-in treatment, all in one product*(*claim found in testing, but in addendum of claims table) FORMULA CHECK CLAIMS• Made with Polycare Split Technology• Formulated with Caviar Bond Enforcing Technology• Formulated with Maracuja Oil• Formulated with Omega-6 and Omega-9 ADDENDUM CLAIMS• Glass-like shine• Dramatically increases shine• Drastically/significantly improves shine• Hair is healthier after one use** (**other results such as manageability (report # C056-10) and shine (SOP13e-6) confirms the benefit)• Provides conditioning and slip as hair gets washed and styled multiple times WHAT MAKES IT DIFFERENT Hair is healthy looking after one use Reduces visible signs of hair damage while preventing breakage + future damage Glass Like Shine
$55.00
Alterna Alterna Caviar Anti-Aging Professional Styling Rapid Blowout Balm
Caviar Anti-Aging Professional Styling Rapid Blowout Balm by Alterna. A blowout balm. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. A BLOWOUT BALM FORMULATED TO OFFER HEAT PROTECTION AND CUT DOWN ON BLOW-DRY TIME Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS Helps to create sleek, smooth blowouts with radiant shine Conditions and enriches hair, allowing for easier brush glide Reduces blow-dry time Provides heat protection up to 450°F/232°C* * Based on a study vs. untreated hair DETAILS Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time Size: 5.0 fl. oz. Retail: US $30.00
$32.00
Alterna Alterna My Hair. My Canvas. Meltaway No-Rinse Micellar Cleanser
My Hair. My Canvas. Meltaway No-Rinse Micellar Cleanser by Alterna. A vegan crème-to-powder no-rinse micellar hair cleanser that absorbs oil or sweat and breaks down product for hair that feels shower clean. For most hair types. * US products and claims. Please check your local ingredient labels. Our innovative micellar formula cleanses hair, leaves strands smooth, soft, and shiny, protects against pollutants*, and leaves no residue whatsoever. * laboratory tested pollution particles WHAT MAKES IT DIFFERENT? 1) Alterna's first rinse-free, micellar crème-to-powder, vegan cleanser! 2) Cleanses hair of oil and sweat without drying out your hair and without a shower 3) Fast-drying, keeps hair smooth, moisturized, radiant and improves manageability 4) Protects against pollutants** laboratory test pollution particles 5) Leaves no residue KEY BENEFITS Cleanses and refreshes the hair Absorbs oil and product build-up Lightweight and maintains hair's natural shine Extends time in between washes Cleanses hair (without any water usage) by absorbing oil and sweat Breaks down product for easy restyling Fast drying & leaves no residue Maintains moisture in the hair/Does not dry out the hair Protects against pollutants** laboratory tested pollution particles Smoothes hair Maintains shine Improves manageability AROMA CITRUS & CHAMOMILE AROMA A calming day filled with peaceful frequencies and easing energy waves
$30.00
Alterna Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser
My Hair. My Canvas. New Beginnings Exfoliating Cleanser by Alterna. A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types. * US products and claims. WHAT MAKES IT DIFFERENT? 1) It's an exfoliating cleanser but for your hair and it can be used on the body! 2) Formula with Lemon Peel Extract removes impurities from hair and lifts away dirt and pollutants 3) Formula with Perlite absorbs excess oil while gently exfoliating to help to remove dirt from the hair 4) Formula with added clarifying beads helps refresh hair without stripping color KEY BENEFITS Gently clarifies Cleanses hair of impurities Maintains natural smoothness Safe for color-treated hair Protects hair from pollutants** Laboratory tested using pollution particles AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$31.00
Alterna Alterna My Hair. My Canvas. Cool Hydrations Nourishing Masque
My Hair. My Canvas. Cool Hydrations Nourishing Masque by Alterna. A vegan moisturizing masque that provides deep hydration for replenished strands, reduces breakage, frizz and static, and improves the overall look and feel of hair. For most hair types.* US products and claims. Please check your local ingredient labels. A weekly lightweight but intensive treatment masque that will provide deep hydration for replenished strands, reduce breakage, frizz and static, and smoothes down the cuticle leaving the hair feeling soft. For additional shine or repair, use with a My Hair. My Canvas. booster. WHAT MAKES IT DIFFERENT? 1) Deep conditioning treatment that provides intense hydration, reduces breakage, and leaves hair feeling soft and smooth 2) Our formula with our Desert Fruit Blend improves the overall look and feel of hair 3) Our masque is infused with Vegan Botanical Caviar and Water Lilly Extract to smooth down the cuticle, reduces frizz and static, and enhance the natural textures by providing a surge of moisture 4) Can be mixed in with our Glow Crazy Shine Booster or Jelly Fix Repair Booster KEY BENEFITS Provides deep hydration for replenished strands Reduces breakage Improves overall look and feel of hair Enhances natural textures by providing a surge of moisture Smoothes down the cuticle Leave hair feeling soft and smooth Improves manageability Reduces frizz and static Improved slip and added radiance AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$36.00
Alterna Alterna My Hair. My Canvas. Jelly Fix Repair Booster
My Hair. My Canvas. Jelly Fix Repair Booster by Alterna. A high-concentrate, vegan jelly booster that will help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine. For most hair types.* US products and claims. Please check your local ingredient labels. Our silicone-free formula was developed to help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine. WHAT MAKES IT DIFFERENT? 1) Vegan jelly booster that repairs hair from the harmful effects of pollution, prevents hair breakage and is silicone-free 2) Our formula has Vegan Botanical Caviar and White Charcoal to maintain smoothness, improve manageability and add shine 3) Can be mixed in with your favorite My Hair. My Canvas. masque or conditioner KEY BENEFITS Repairs hair from the detrimental effects of pollution Prevents hair breakage Maintains smoothness Improves manageability and boosts shine AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$30.00
Alterna Alterna My Hair. My Canvas. Glow Crazy Shine Booster
My Hair. My Canvas. Glow Crazy Shine Booster by Alterna. A high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoothness and manageability of hair. For most hair types.* US products and claims. Please check your local ingredient labels. Our silicone-free formula was developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoothness and manageability of hair. WHAT MAKES IT DIFFERENT? 1) Vegan jelly booster that gives an incredible boost of shine lasting up to 10 washes 2) Formula has Vegan Botanical Caviar and Prickly Pear Oil to maintain smoothness and moisture, and improve manageability 3) Can be mixed in with your favorite My Hair. My Canvas. masque or conditioner KEY BENEFITS Lasting shine up to 10 washes Maintains overall smoothness of hair Improves overall manageability of hair Added slip during treatment Maintains hair's moisture AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$30.00
Alterna Alterna Caviar Anti-Aging Clinical Densifying Scalp Treatment
Caviar Anti-Aging Clinical Densifying Scalp Treatment by Alterna. A gentle daily leave in scalp treatment with a lightweight texture that gives the appearance of denser, fuller looking hair. Perfect for fine hair. * US products and claims. Please check your local ingredient labels. A LIGHTWEIGHT, DENSIFYING MOUSSE THAT GIVES THE APPEARANCE OF THICKER HAIR WHILE HELPING TO PREVENT BREAKAGE. Perfect for fine hair KEY BENEFITS Thickens strands so that hair looks and feels denser Helps prevent breakage to maintain existing strands Adds light hold for easy stylability EXCLUSIVELY CAVIAR Helps stimulate denser-looking hair Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use* vs. untreated hair Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Densifying Clinical Leave-In Root Treatment is daily blend that helps stimulate denser-looking hair with an energizing mix of vitamins and nutrients. It creates a defense against excess build-up and other residues. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use * vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair. * Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use. Regimen of Caviar Anti-Aging Clinical Densifying Shampoo, Leave-In Root Treatment and Styling Mousse vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS Anti-aging Thinning Volumizing BEST FOR - Volume FORMULATION - Spray DETAILS Size: 4.2 fl. oz. Retail: US $38.00
$38.00
Alterna Alterna Caviar Anti-Aging Clinical Densifying Foam Conditioner
Caviar Anti-Aging Clinical Densifying Foam Conditioner by Alterna. A gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement. Perfect for fine hair. * US products and claims. Please check your local ingredient labels. KEY BENEFITS Provides moisture/hydration to the hair Increases volume, density in hair Makes thin hair appear fuller EXCLUSIVELY CAVIAR Gently cleanses and gives the appearance of fuller hair Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use* * vs. untreated hair. Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Clinical DENSIFYING Foaming Conditioner gently infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement. Formula with Amla Indian Gooseberry increases moisture and hydration to the hair; Red Clover improves hair thickness and softness for fuller looking hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use * vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state Ethe key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair. Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use. Regimen of Caviar Anti-Aging Clinical Densifying Shampoo, Leave-In Root Treatment and Styling Mousse * vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS Anti-aging Thinning Volumizing BEST FOR Volume FORMULATION Foam DETAILS Size: 8.5 fl. oz. Retail: US $34.00
$38.00
Alterna Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray
Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray by Alterna. A vitamin-enriched, leave-in protectant that strengthens hair strands while protecting them from heat styling. This conditioning spray helps to repair and seal the hair all while providing protection from heat damage up to 450°F*. It creates a protective barrier around hair strands to prevent breakage, splitting and frizz for hair that is soft, manageable and style-ready.* vs. untreated hair * US products and claims. Please check your local ingredient labels. A LIGHTWEIGHT, VITAMIN-ENRICHED LEAVE-IN PROTECTANT Strengthens hair strands while protecting them from heat styling KEY BENEFITS • Helps seal the hair surface to repair and prevent damage.*• Proven to help strengthen and reduce breakage and split ends by up to 99%.*• Conditions and adds slip for detangling and styling ease.• Provides heat protection up to 450°F/232°C.**• Smoothes strands to provide a soft look and feel*Based on reduction in breakage and thermal protection.**Based on a study vs. untreated hair. EXCLUSIVELY CAVIAR 1) Clinically proven to help strengthen and shield hair while protecting hair from thermal damage up to 450°F and reducing breakage and split ends more than 99% vs untreated hair** vs. untreated hair 2) Contains our exclusive Caviar Bond Enforcing Technology that helps rebond hair surface, cracks, and fissures of damaged strands to restore hair to its virgin, healthiest look and feel. 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS This vitamin-enriched treatment spray with Caviar Bond Enforcing Technology protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends and frizz for hair that is soft, manageable and style-ready. Caviar Restructuring Bond Repair Leave-in Heat Protection Spray is clinically proven to help strengthen and shield hair while protecting hair from thermal damage up to 450°F and reducing breakage and split ends more than 99%* * vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to help strengthen and shield hair while protecting hair from thermal damage up to 450°F and reducing breakage and split ends more than 99%** Based on a clinical study using CAVIAR Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray vs untreated hair WHAT MAKES IT DIFFERENT? A leave-in conditioner that strengthens hair strands while protecting them from heat styling. PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR - Damaged hair FORMULATION - Spray DETAILS Size: 4.2 fl. oz. Retail: US $32.00
$32.00
Alterna Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil
Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil by Alterna. A lightweight, yet nourishing anti-aging treatment oil that controls frizz. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Controls frizz for up to 72 hours* Helps to maintain moisture leaving locks smooth and soft Reduces breakage Smooths strands while increasing shine * Based on a study vs. untreated hair EXCLUSIVELY CAVIAR 1) Replenishing blend of oils and our exclusive Climate Shield Complex to enable lasting moisture retention and nourish hair without weighing the hair down 2) Clinically proven to control frizz up to 72 hours*, improve overall condition of the hair by 80% and increase shine by 250%** vs. untreated hair 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil is a powerful treatment that combats dry and brittle hair and smooths the hair shaft while adding intense shine. It leaves hair lustrously shiny, smooth, and silky-soft. Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness and dullness. A nourishing blend of Abyssinian, Camellia and Avocado Oils help to condition and smooth hair, restoring its strength and luster. Hair is left smooth and bouncy, without a greasy residue. Clinically proven to control frizz up to 72 hours*, improve overall condition of the hair by 80% and increase shine by 250%** Based on a clinical study vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to control frizz up to 72 hours*, improve overall condition of the hair by 80% and increase shine by 250%** Based on a clinical study vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Dryness - Frizz - Heat protection BEST FOR - Frizz FORMULATION - Oil DETAILS Size: 1.7 fl. oz. Retail: US $38.00
$38.00
Alterna Alterna Alterna Renewing Scalp Care Scrub To Foam
Alterna Renewing Scalp Care Scrub To Foam by Alterna. A clinically tested transformative vegan scalp exfoliator and shampoo that gently cleanses and exfoliates the hair and scalp, removing build up, leaving the scalp feeling calm, soothed and hydrated. US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? A luxurious scrub-to-foam cleanser that removes impurities and build up while adding shine and providing an optimal environment for healthy hair Key Benefits • Clinically tested formul • Gentle to the scal• Gently cleanses scal • Gently removes dead skin, oil, dirt, and product buildup on the scal • Gently exfoliates the scal • Hydrates and moisturizes the scal • Moisturizes the scalp to help relieve dryness that leads to irritation and itchines • Scalp feels calm, Leaves scalp feeling cal • Scalp feels soothed, Leaves scalp feeling soothe• Scalp feels moisturize• Leaves scalp feeling less dry and less irritated AROMAHemptationChamomile & Bergamot with Notes of Orange, Sandalwood, Vanilla, Fig, Coconut & Cedarwood
$48.00
Alterna Alterna Alterna Renewing Scalp Care Peppermint Leave-On Treatment
Alterna Renewing Scalp Care Peppermint Leave-On Treatment by Alterna. A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp feeling moisturized and less dry. * US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? A fast absorbing, lightweight leave-in scalp treatment that leaves the scalp feeling moisturized KEY BENEFITS CLINICAL CLAIMS • Clinically tested formula • Maintains healthy moisture balance of scalp • Scalp feels moisturized, leaves scalp feeling moisturized • Scalp feels less dry, leaves scalp feeling less dry AROMA Invigorating Tea Tree Mint & Bergamot with added Notes of Amber, White Tea, Sandalwood, and Neroli Petals.
$48.00
Alterna Alterna Alterna Renewing Scalp Care Hemp Leave-On Treatment
Alterna Renewing Scalp Care Hemp Leave-On Treatment by Alterna. A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry. * US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? A fast absorbing, lightweight leave-in scalp treatment that nourishes the scalp and helps relieve dryness that leads to itchiness. KEY BENEFITS CLINICAL CLAIMS • Clinically tested formula • Hydrates and moisturizes the scalp • Nourishes the scalp • Scalp feels calm, Leaves scalp feeling calm • Scalp feels soothed, Leaves scalp feeling soothed • Scalp feels moisturized, Leaves scalp feeling moisturized • Scalp feels less dry, Leaves scalp feeling less dry • Moisturizes the scalp to help relieve dryness that leads to itchiness AROMA Hemptation Chamomile & Bergamot with Notes of Orange, Sandalwood, Vanilla, Fig, Coconut & Cedarwood
$48.00
Alterna Alterna Caviar Anti-Aging Infinite Color Hold Conditioner
Caviar Anti-Aging Infinite Color Hold Conditioner by Alterna. A gentle conditioner that uses Dual-Capture Complex to minimize color-fade and replenish moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS - Proven to deliver lasting vibrancy and shine for up to 70 days* - Leaves hair moisturized, smooth, and shiny - Cleanses while protecting color treatments - Formulated without added SLS/SLES** * Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum ** Sodium Lauryl/Sodium Laureth Sulfates EXCLUSIVELY CAVIAR 1) Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine** vs. untreated hair 2) Conditions and fortifies hair strands while minimizing color fade and retaining moisture 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Infinite COLOR HOLD Conditioner is a gentle conditioner that deeply penetrates to protect color from fading for lasting vibrancy while replenishing moisture. Formulated with our signature Caviar Extract and Dual Capture Complex for color retention and protection. This moisturizing formula is clinically proven to maintain color vibrancy and shine for 70 days*, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Shampoo and Dual-Use Serum* vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine vs. untreated hair** When used as a regimen with the Caviar Anti-Aging Infinite Color Hold Shampoo and Dual-Use Serum PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Dryness BEST FOR - Hair Color FORMULATION - Lotion DETAILS Size: 8.5 fl. oz. (Retail) Retail: US $34.00
$37.00
Alterna Alterna Caviar Anti-Aging Clinical Densifying Shampoo
Caviar Anti-Aging Clinical Densifying Shampoo by Alterna. A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up, and give the appearance of fuller, thicker hair. This clinically tested densifying shampoo is perfect for thin hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS • Gentle cleanses• Gives the appearance of fuller hair• Eliminates impurities and build up from the scalp• Detoxifies and removes buildup• Cleanses away impurities and hair build up for healthy hair• Provides texture to finer hair types to encourage a voluminous look EXCLUSIVELY CAVIAR 1) Gently cleanses and gives the appearance of fuller hair 2) Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use** vs. untreated hair. 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Clinical DENSIFYING Shampoo helps to provide texture to fine, thinning, fragile hair. hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use* vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use. Regimen of Caviar Anti-Aging Clinical Densifying Shampoo, Leave-In Root Treatment and Styling Mousse* vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERN - Anti-aging - Thinning - Volumizing BEST FOR - Volume FORMULATION - Lotion DETAILS Size: 8.5 fl. oz Retail: US $34.00
$38.00
Alterna Alterna Caviar Anti-Aging Infinite Color Hold Shampoo
Caviar Anti-Aging Infinite Color Hold Shampoo by Alterna. A gentle shampoo that uses Dual-Capture Complex to minimize color-fade and replenish moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Proven to deliver lasting vibrancy and shine for up to 70 days* Leaves hair moisturized, smooth, and shiny Cleanses while protecting color treatments Formulated without added SLS/SLES** *Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum ** Sodium Lauryl/Sodium Laureth Sulfates EXCLUSIVELY CAVIAR 1) Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine** vs. untreated hair 2) Gently cleanses as it minimizes color fade and replenishes moisture 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days*, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum* vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine vs. untreated hair** When used as a regimen with the Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Dryness BEST FOR - Hair Color FORMULATION - Lotion DETAILS Size: 8.5 fl. oz. (Retail) Retail: US $34.00
$36.00
Alterna Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse
Caviar Anti-Aging Multiplying Volume Styling Mousse by Alterna. A lightweight treatment styling mousse that thickens and strengthens your hair. This easy-to-use mousse adds volume and light texture to hair, to create beautifully voluminous styles. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Provides the hair with an abundance of volume Reduces breakage the hair by 98.25% EXCLUSIVELY CAVIAR 1) Clinically proven to provide hair with added volume** vs. untreated hair 2) Leaves hair with a soft, silky finish 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Multiplying Volume Styling Mousse is a lightweight styler that is clinically proven to thicken and strengthen your hair. This body building formula adds big volume and just the right amount of texture to hair, to create the perfect voluminous style. Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps strengthen hair to restore its natural thickness and reduce breakage. This formula plumps up and lifts hair for structure without stiffness or stickiness. Clinically proven to provide hair with added volume** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to provide the hair with an abundance of volume** vs. untreated hair SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Volumizing BEST FOR - Volume FORMULATION - Mousse DETAILS Size: 8.2 fl. oz. Retail: US $30.00
$33.00
Alterna Alterna Caviar Anti-Aging Multiplying Volume Conditioner
Caviar Anti-Aging Multiplying Volume Conditioner by Alterna. A gentle, daily, volumizing conditioner that boosts hair’s fullness and volume while retaining moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Maintains overall smoothness of hair Improves manageability/combing of the hair Provides shine to the hair Provides hydration/moisture to the hair Provides the hair with additional volume (when used with the mousse and mist) EXCLUSIVELY CAVIAR 1) Clinically proven to instantly deliver more fullness and volume, when used as a regimen with the Caviar Anti-Aging Multiplying Volume Shampoo and Styling Mist** vs. untreated hair 2) Conditions and fortifies hair strands while adding thickness and volume 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair's moisture. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to instantly deliver more fullness and volume vs untreated hair** When used as a regimen with the Caviar Anti-Aging Multplying Volume Shampoo and Styling Mist PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Volumizing BEST FOR - Volume FORMULATION - Lotion DETAILS Size: 8.5 fl.oz. (Retail) Retails: US $34.00
$37.00
Alterna Alterna Caviar Anti-Aging Multiplying Volume Shampoo
Caviar Anti-Aging Multiplying Volume Shampoo by Alterna. A gentle, daily, volumizing cleanser that boosts hair’s fullness and volume while retaining moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. Key Benefits Maintains overall smoothness of hair Improves manageability/combing of the hair Provides shine to the hair Provides hydration/moisture to the hair Provides the hair with additional volume (when used with the mousse and mist) EXCLUSIVELY CAVIAR 1) Clinically proven to instantly deliver more fullness and volume, when used as a regimen with the Caviar Anti-Aging Multplying Volume Conditioner and Styling Mist** vs. untreated hair 2) Gently cleanses while adding thickness and volume 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to instantly deliver more fullness and volume vs untreated hair* When used as a regimen with the Caviar Anti-Aging Multplying Volume Conditioner and Styling Mist PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Volumizing BEST FOR - Volume FORMULATION - Lotion DETAILS Size: 8.5 fl. oz. (Retail) Retail: US $34.00
$36.00
Alterna Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
Caviar Anti-Aging Smoothing Anti-Frizz Conditioner by Alterna. A frizz-controlling conditioner that nourishes, conditions and helps block humidity. Perfect for straight, wavy, curly, coiled and tightly coiled hair. * US products and claims. Please check your local ingredient labels. KEY BENEFITS Cleanses while maintaining moisture and reducing frizz Improves texture, manageability, and shine Provides over 80% less frizz for up to 72 hours* *Based on a study using the Smoothing Anti-Frizz Shampoo, Conditioner & Blowout Butter vs. untreated hair. EXCLUSIVELY CAVIAR 1) Contains an exclusive Climate Shield Complex that controls the level of humidity affecting hair to help provide smoother hair 2) Regimen is clinically proven to provide over 80% less frizz in hair within the course of 72 hours** vs. untreated hair 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness and dullness. A nourishing blend of Abyssinian, Camellia and Avocado Oils help to condition and smooth hair, restoring its strength and luster* Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to provide over 80% less frizz in your hair within the course of 72 hours** Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Dryness - Frizz - Heat protection BEST FOR - Frizz FORMULATION - Lotion DETAILS Size: 8.5 fl. oz. (Retail) - 16.5 fl. oz. (Retai) Retail: US $34
$37.00
Alterna Alterna Caviar Anti-Aging Restructuring Bond Repair 3-In-1 Sealing Serum
Caviar Anti-Aging Restructuring Bond Repair 3-In-1 Sealing Serum by Alterna. A powerful, triple-action and triple-use concentrate. This 3-in-1 serum repairs, protects and seals in one step that can be used at different points during the haircare routine. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS • Strengthens, protects, and adds resiliency to damaged strands after one use.• Fills cracks and fissures in the hair’s external structure.• Smooths and helps to seal the cuticle layer to provide protection, and a smoother look and feel.• Works to maintain moisture levels to soften strands and add shine. EXCLUSIVELY CAVIAR 1) Triple-action, triple-use concentrate that repairs, protects and seals damaged hair strands and split ends for clinically proven reduction of breakage and split ends over 99%, with results that last up to 10 washes** vs untreated hair 2) Contains our exclusive Caviar Bond Enforcing Technology that helps rebond hair surface, cracks, and fissures of damaged strands to restore hair to its virgin, healthiest look and feel 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS This 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help repair, protect and seal strands at their core. Formulated with Caviar Bond Enforcing Technology, this serum intuitively targets and seals cracks and fissures in the hair surface to instantly transform hair. Clinically proven to significantly smooth hair while reducing breakage and split ends more than 99%** vs untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to help smooth hair more 65% while reducing breakage and split ends more than 99%, with results lasting up to 10 washes** Based on a clinical study using Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum vs untreated hair WHAT MAKES IT DIFFERENT? A triple-action and triple-use concentrate. PRODUCT INFORMATION SPECIFICATION HAIR CONCERN - Anti-aging - Damage/Split end - Dryness - Heat protection BEST FOR - Damaged hair FORMULATION - Serum DETAILS Size: 16.5 fl. oz. (Professional) Retail: US $38.00
$38.00
Alterna Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Overnight Serum
Caviar Anti-Aging Restructuring Bond Repair Leave-in Overnight Serum by Alterna. This unique treatment absorbs quickly to provide a deep level of repair and moisture overnight. Caviar Bond Enforcing Technology strengthens each strand and helps to reconstruct damaged hair while you sleep. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS • Helps to repair and replenish damaged hair while you sleep.• Reduces breakage by up to 99%.*• Helps smooth cracks and fissures in the cuticle layer.• Increases shine and helps to restore moisture.*Based on a study vs. untreated hair. EXCLUSIVELY CAVIAR 1) Clinically proven to help repair, reconstruct, and rebuild hair while reducing breakage and split ends more than 99% while you sleep**vs. untreated hair 2) Contains our exclusive Caviar Bond Enforcing Technology that helps rebond hair surface, cracks, and fissures of damaged strands to restore hair to its virgin, healthiest look and feel 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Get the most from your beauty sleep. This hair-repairing and protective formula with Caviar Bond Enforcing Technology restores hair when it needs it most—at night when hair is recovering from daytime aggressors. This overnight transforming treatment smooths hair cuticles, restoring hair to its healthiest look and feel, so you wake up to transformed tresses. Clinically proven to help repair, reconstruct, and rebuild hair while reducing breakage and split ends more than 99% while you sleep** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT: SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to help repair, reconstruct, and rebuild hair while reducing breakage and split ends more than 99% while you sleep** Based on a clinical study using Caviar Anti-Aging Restructuring Bond Repair Leave-in Overnight Serum vs untreated hair WHAT MAKES IT DIFFERENT? A reparative overnight treatment that fights signs of aging hair while you sleep. PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR - Damaged hair FORMULATION - Serum DETAILS Size: 3.4 fl. oz. Retail: US $40.00
$40.00
Alterna Alterna Caviar Anti-Aging Multiplying Volume Styling Mist
Caviar Anti-Aging Multiplying Volume Styling Mist by Alterna. A multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. Key Benefits Provides the hair with additional volume Reduces breakage of the hair by 98.48% Improves overall smoothness of the hair Improves manageability/combing of the hair Provides the hair with shine Provides hydration/moisture to the hair EXCLUSIVELY CAVIAR 1) Instantly delivers more fullness and volume vs untreated hair, when used as a regimen with the Caviar Anti-Aging Multplying Volume Shampoo and Conditioner** vs. untreated hair 2) Instantly boosts shine and delivers flexible hold 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Multiplying Volume Styling Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. This styling mist, formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, helps create lasting touchably soft volume from the roots to the ends. The volume mist leaves hair looking and feeling healthy while instantly delivering more fullness and volume* when used as a regimen with the Caviar Anti-Aging Multiplying Volume Shampoo and Conditioner* vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Regimen is clinically proven to instantly deliver more fullness and volume vs untreated hair** When used as a regimen with the Caviar Anti-Aging Multplying Volume Conditioner and Styling Mist PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Volumizing BEST FOR - Volume FORMULATION - Spray DETAILS Size: 5.0 fl. oz. Retail: US $30.00
$30.00
Alterna Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter
Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter by Alterna. A lightweight, crème-to-oil formula that tames coarse, frizzy hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. KEY BENEFITS Adds natural looking shine to hair Reduces air-drying time by 40%* Creates frizz-controlled definition and light hold Provides 80% less frizz for up to 72 hours.* Provides heat protection up to 450°F/232°C * Based on a study vs. untreated hair ** Based on a study using the Smoothing Anti-Frizz Shampoo, Conditioner & Blowout Butter vs. untreated hair. EXCLUSIVELY CAVIAR 1) Contains an exclusive Climate Shield Complex that controls the level of humidity affecting hair to help provide smoother hair 2) Regimen is clinically proven to provide over 80% less frizz in hair within the course of 72 hours* and reduces blow dry time by 40%** vs. untreated hair 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness and dullness. A nourishing blend of Abyssinian, Camellia and Avocado Oils help to condition and smooth hair, restoring its strength and luster. Hair is left smooth and bouncy, without a greasy residue. Clinically proven to reduce blow dry time by 40%** and provide heat protection up to 450°F** * Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter** Based on a clinical study vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to provide over 80% less frizz in your hair within the course of 72 hours.* Clinically proven to reduce blow dry time by 40% and provide heat protection up to 450°F** * Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter** Based on a clinical study vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Dryness - Frizz - Heat protection BEST FOR - Frizz FORMULATION - Balm DETAILS Size: 5.1 fl. oz. Retail: US $34.00
$35.00
Alterna Alterna Caviar Anti-Aging Professional Styling Perfect Texture Spray
Caviar Anti-Aging Professional Styling Perfect Texture Spray by Alterna. A non-flaky texturizer that provides lightweight hold, adds body and volume to the hair and creates 42% more volume. KEY BENEFITS Sustainability: Aerosols are now packaged in twist-open nozzles to minimize plastic usage Provides lightweight hold for up to 48 hours Creates 42% more volume* Dry, oil-free finish Provides humidity resistance for 72 hours** Provides lightweight hold Adds texture to the hair Adds body and volume to the hair Reduces feel of/absorbs oil from roots Dry, oil-free finish No visible residue Non-flaky formula Doesn't dry out hair *vs. untreated hair**vs. untreated hair, 85% RH conditions
$32.00
Alterna Alterna My Hair. My Canvas. Loosen Up Curl Elongator
My Hair. My Canvas. Loosen Up Curl Elongator by Alterna. A vegan and silicone-free curl elongator that will lengthen curls with initial use, help maintain curl and coil pattern, control frizz, and provide humidity protection for up to 72-hours. KEY BENEFITS • Lengthens curls from initial use.• Will not compromise curl pattern or dry out hair.• Controls frizz.• Humidity protection for up to 72-hours.• Protects against pollutants.*• Boosts shine*Laboratory pollution tested particles. WHAT MAKES IT DIFFERENT? 1. Vegan and silicone-free curl elongator, with Fair Trade Coconut Oil and Fair Trade Cocoa Butter, to lengthen curls after one use. 2. Our formula with Moringa Seed Oil protects against pollutants* *laboratory pollution tested particles 3. Our curl elongator will not compromise curl pattern and adds lightweight definition
$32.00
Alterna Alterna Begin Again Curl Conditioner
Begin Again Curl Conditioner by Alterna. DESCRIPTION A vegan and silicone-free conditioner that hydrates, detangles, and defrizzes all textures while enhancing definition and form in curls. KEY BENEFITS • Enhances curls definition and form. • Moisturizing. • Defrizzes. • Boosts shine. • Detangles WHAT MAKES IT DIFFERENT? Vegan and silicone-free, this curl conditioner is infused with sustainably sourced Banana Flower for the hydration and moisture your curls need. 2. Our creamy and luscious formula detangles and adds a beautiful shine to curls with Fair Trade and Organic Coconut Oil and Shea Butter 3. Our conditioner is formulated with Kakadu Plum Extract and Coconut Milk to enhance curls' definition and form
$30.00
Alterna Alterna Begin Again Curl Cleanser
Begin Again Curl Cleanser by Alterna. Description A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz. KEY BENEFITS • Gently cleanses.• Purifies hair by cleansing and removing build-up.• Hydrating.• Improves curls’ texture and formation.• Maintains curl pattern.• Reduces frizz.• Boosts shine.• Helps detangle WHAT MAKES IT DIFFERENT? 1. Vegan and silicone-free cleanser with Coconut Milk and Kakadu Plum Extract to hydrate, remove build-up, purify, and gently cleanse. 2. Our formula with Fair Trade Coconut Oil improves curls' texture and formation while reducing frizz. 3. Our curl cleanser, infused with Fair Trade Cocoa Butter, to help detangle and boost gloss in curls
$30.00
Alterna Alterna My Hair. My Canvas. Easy Does It Air-Dry Balm
My Hair. My Canvas. Easy Does It Air-Dry Balm by Alterna. A vegan lightweight, frizz-control balm that helps enhance natural styles, without heat application. For most hair types.* US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? 1) A vegan frizz-control balm that reduces air drying time and enhances your beautiful natural textures 2) Formula with Prickly Pear Oil reduces air-drying time, controls unwanted frizz and boosts gloss 3) Formula with White Charcoal protects hair from pollutants** Laboratory tested using pollution particles 4) Formula with Water Lily extract enhances natural textures and improves manageability KEY BENEFITS Reduces air-drying time Enhances natural textures Improves smoothness and manageability Controls frizz Protects hair from pollutants** Laboratory tested using pollution particles AROMA BERGAMOT & JASMINE AROMA A powerful & energizing morning, ready to take on the day.
$30.00
Alterna Alterna My Hair. My Canvas. Another Day Dry Shampoo
My Hair. My Canvas. Another Day Dry Shampoo by Alterna. A vegan translucent and lightweight dry shampoo that refreshes and softens hair by absorbing oil. For most hair types. * US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? 1) A lightweight vegan dry shampoo that leaves no white residue and cleanses your dirty tresses 2) Formula with White Charcoal helps absorb excess oils and cleanses the hair 3) Formula with sustainably sourced Vegan Botanical Caviar maintains hairs natural shine and gloss KEY BENEFITS Cleanses and refreshes the hair Absorbs oil and product build-up Lightweight and maintains hair's natural shine Extends time in between washes AROMA SEA BERRY & MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$30.00
Alterna Alterna My Hair. My Canvas. Me Time Everyday Conditioner
My Hair. My Canvas. Me Time Everyday Conditioner by Alterna. A gentle vegan moisturizing conditioner that enhances shine, adds smoothness and improves manageability. For most hair types.* US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? 1) Gentle and color-safe, this is your go-to everyday vegan hydrating conditioner 2) Formula with sustainably sourced Vegan Botanical Caviar is hydrating and improves overall hair appearance and smoothes the cuticle to add bounce and shine 3) Formula with Water Lily extract helps condition, boost gloss and improve manageability for soft and supple hair KEY BENEFITS Nourishes hair without added weight Smoothes hair to provide softness and shine Leaves hair supple with improved manageability Improves overall radiance of hair Safe for color-treated hair Moisturizes the hair AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$29.00
Alterna Alterna My Hair. My Canvas. Me Time Everyday Shampoo
My Hair. My Canvas. Me Time Everyday Shampoo by Alterna. A gentle vegan moisturizing shampoo that enhances shine, adds smoothness and improves manageability. For most hair types. * US products and claims. WHAT MAKES IT DIFFERENT? 1) Gentle and color-safe, this is your go-to everyday vegan hydrating shampoo 2) Formula with sustainably sourced Vegan Botanical Caviar is hydrating, improves overall hair appearance and smoothes the cuticle to add bounce and shine 3) Formula with Water Lily extract helps condition, boost gloss and improve manageability for soft and supple hair KEY BENEFITS Gently cleanses and hydrates Smoothes hair to provide softness and shine Leaves hair supple with improved manageability Improves overall radiance of hair Safe for color-treated hair AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$29.00
Alterna Alterna My Hair. My Canvas. Shine On Defining Foam
My Hair. My Canvas. Shine On Defining Foam by Alterna. A vegan shine enhancing foam that creates added radiance, smoothness, and manageability to heat- or air-dried styles. For most hair types. * US products and claims. WHAT MAKES IT DIFFERENT? 1) An innovative vegan shine foam that applies wet but sets with a radiant velvety powder finish 2) Formula with White Charcoal improves hair's overall smoothness and manageability 3) Formula with Prickly Pear Oil hydrates, combats frizz, and adds a glossy finish KEY BENEFITS Boosts shine and adds moisture Improves smoothness and manageability Gives a silky feel and smooth look AROMA BERGAMOT & JASMINE AROMA A powerful and energizing morning, ready to take on the day.
$29.00
Alterna Alterna My Hair. My Canvas. Glow For It Universal Gloss
My Hair. My Canvas. Glow For It Universal Gloss by Alterna. A vegan lightweight, multitasking gloss that helps recondition and seal the hair, controls frizz and increases shine, while providing both environmental and heat protection up to 450°F/232°C. For most hair types.* US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? 1) A vegan, lightweight, multitasking gloss that reconditions and seals your hair for a gorgeous style and finish 2) Formula with Prickly Pear Oil hydrates, combats frizz, and leaves a high-shine, silky finish 3) Gloss with White Charcoal protects hair from pollutants* and provides heat protection up to 450°F/232°C* Laboratory tested using pollution particles KEY BENEFITS Tames frizz and boosts shine Reconditions and seals the hair Heat protection up to 450°F/232°C Protects hair from pollutants** Laboratory tested using pollution particles AROMA BERGAMOT AND JASMINE AROMA A powerful and energizing morning, ready to take on the day.
$27.00
Alterna Alterna My Hair. My Canvas. Any Way Texture Spray
My Hair. My Canvas. Any Way Texture Spray by Alterna. A vegan spray that provides texture and long-lasting styles. For most hair types.* US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? 1) A vegan texturizing spray that makes it effortless to create natural waves, fights frizz and provides humidity resistance for up to 24 hours! 2) Formula with White Charcoal helps provide a long-lasting style and protect hair from pollutants** Laboratory tested using pollution particles 3) Formula with Coconut Sugar Blend adds a high-luster and provides texture, definition and control 4) Hold level 5 KEY BENEFITS Creates effortless, natural undone waves Humidity resistance up to 24 hours Helps provide long-lasting styles Protects hair from pollutants** Laboratory tested using pollution particles Defines and controls AROMA SEA BERRY & MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$29.00
Alterna Alterna My Hair. My Canvas. City Slay Shielding Hairspray
My Hair. My Canvas. City Slay Shielding Hairspray by Alterna. A vegan, buildable, flexible-hold hairspray that helps provide humidity and heat protection up to 450°F/232°C. For most hair types.* US products and claims. Please check your local ingredient labels. WHAT MAKES IT DIFFERENT? 1) This hairspray does it all. It's a vegan, leaves a high shine, has a buildable, flexible-hold and provides humidity protection for up to 72 hours 2) Formula with White Charcoal protects hair from pollutants** Laboratory tested using pollution particles 3) Provides heat protection up to 450°F/232°C KEY BENEFITS Vegan buildable-flexible hold hairspray Protects hair from pollutants** Laboratory tested using pollution particles Humidity protection up to 72 hours Heat protection up to 450°F/232°C Provides shines Hold level 2 AROMA BERGAMOT AND JASMINE AROMA A powerful and energizing morning, ready to take on the day.
$30.00
Alterna Alterna Caviar Anti-Aging Working Hairspray
Caviar Anti-Aging Working Hairspray by Alterna. A buildable to strong hold hairspray that feels non-sticky while maintaining hair’s natural shine. KEY BENEFITS Sustainability: Aerosols are now packaged in twist-open nozzles to minimize plastic usage Buildable and brushable hold Builds hold as you spray Doesn't weigh down hair Increases hair smoothness Buildable to turn into a strong hold Hair does not look or feel stiff Hair does not look or feel flaky Not tacky feeling Non-sticky formula Hair doesn't feel dry Builds hold as you spray Fuller looking hair Lightweight hold Doesn't weigh hair down Flexible hold Maintains hair's natural shine Increases hair smoothness Adds smoothness to the hair Provides smoothness WHAT MAKES IT DIFFERENT 1) Buildable to turn into a strong hold2) Buildable and brushable hold3) Hair does not look or feel stiff
$28.00
Alterna Alterna Caviar Anti-Aging Replenishing Moisture Masque
Caviar Anti-Aging Replenishing Moisture Masque by Alterna. An intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. AN INTENSIVE MOISTURIZING TREATMENT. Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS • Replenishes moisture-starved strands.• Improves overall radiance and condition of hair.• Seals in moisture. EXCLUSIVELY CAVIAR 1) Weekly treatment to replenish and rejuvenate dry, coarse, and damaged hair— leaving it healthy-looking and vibrant 2) Contains our exclusive Seasilk that helps to replenish, sealing in moisture for hair that looks and feels healthier 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with our signature Caviar Extract and Sea Silk®, the formula is ideal for effectively revitalizing and reconstructing over-processed hair, while maintaining hair's essential moisture balance. WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Dryness FORMULATION - Cream DETAILS Size: 5.7 oz Retail: US $45.00 WHAT MAKES IT DIFFERENT? An intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky, and youthfully restored.
$45.00
Alterna Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk
Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk by Alterna. Leave-In Conditioning Milk drenches dry hair in nourishing hydration for age-defying softness and slip for detangling power. Perfect for straight, wavy, curly, coiled and tightly coiled hair.* US products and claims. Please check your local ingredient labels. A HYDRATING AND DETANGLING LEAVE-IN CONDITIONING SPRAY. KEY BENEFITS • Provides moisture to hydrate parched hair.• Leaves hair soft, smooth, and with added shine.• Reduces breakage by up to 98%.*• Adds slip to help detangle damp hair.*Based on a study vs. untreated hair. EXCLUSIVELY CAVIAR 1) Clinically proven to provide increased moisture, shine and smoothness while reducing breakage by more than 98%.** vs. untreated hair 2) Contains our exclusive Seasilk that helps to replenish, sealing in moisture for hair that looks and feels healthier 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk is a nourishing leave-in conditioner is specially formulated for aging hair using the same proven ingredients and technologies as our top-selling Caviar Anti-Aging Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth. Formulated with our signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. Clinically proven to provide increased moisture, shine and smoothness while reducing breakage by more than 98%.** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to provide increased moisture, shine and smoothness while reducing breakage by more than 98%** Based on a clinical study using Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk vs untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Frizz - Shine FORMULATION - Spray DETAILS Size: 5.0 fl. oz. Retail: US $32.00 WHAT MAKES IT DIFFERENT? A hydrating and detangling leave-in conditioning spray.
$32.00
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