Color Wow

Raise the Root Thicken + Lift Spray by Color Wow. All-day root lift + volume, never sticky or stiff, heat protection Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles Best for Hair TypesFor all hair types; ideal for fine, flat, thin hair Notes from the Color Wow Lab Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.  There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

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Youth Juice Collagen Scalp Treatment by Color Wow. Helps create optimal scalp condition for youthfully thick, supple, resilient hair. Why It’s Wow  Helps keep hair in its prime: thick, strong, supple Proven to reduce shedding by up to 90% in 28 days Creates optimal conditions for hair growth No greasy feel or build up Best For Hair TypesAll hair types. Ideal for hair that’s thinning, shedding or breaking. Notes From the Color Wow LabAs scalp collagen degrades (from chronological aging or free radical damage) hair follicles shrink and become rigid, and the strands being produced become finer, brittle, less supple and resilient. Also, the follicles’ grasp on strands is weakened, leading to increased shedding and hair thinning. Youth Juice helps preserve, protect and promote collagen to keep your hair thick, strong, in its prime!

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One-Minute Transformation Styling Cream by Color Wow. On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado Oil and Omega 3’s Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair Best for Hair TypesFor all hair types, ideal for dry, dehydrated, frizzy, coarse or curly hair NOTES FROM THE COLOR WOW LABTypical styling creams contain emulsifiers or waxes that don’t penetrate into your hair, creating a greasy heavy coat on the surface. One-Minute Transformation is rich in avocado oil and Omega 3 amino acids, which quickly absorb into your hair, replenishing and restoring hair’s natural moisture balance, which gets depleted by color chemicals and heat styling. Immediately, your hair strands have renewed suppleness, elasticity and a tighter, smoother, glossy cuticle surface.

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Pop & Lock High Gloss Finish by Color Wow. Glossing serum smooths frizz, temporarily seals split ends, prevents color fade, has UV + heat protection Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection Protects against UV rays and color fade Best for Hair TypesFor all hair types. Ideal for frizzy, dry, dull hair. NOTES FROM THE COLOR WOW LABWe’ve combined two powerful hair technologies – the conditioning benefits of an oil with the shine power of a serum – in one ultra lightweight product for both styling and treatment benefits. The humectant oils penetrate hair strands to help restore elasticity and suppleness for silkier, healthier hair. The serum component forms a crystal clear, UV protectant shield that seals the outer cuticle layer flat, plus adds an intensely glossy finish that recaptures “first-day” color vibrancy.

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Dream Filter For Picture-Perfect Color by Color Wow. Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair Why it's WOW Fastest, easiest 3-minute hair detox Removes minerals that dull, darken and distort color, and coarsen texture Dramatically improves texture compromised by hard water residues Best for hair typesFor all hair types, especially color-treated and fair shades (blonde, white, gray) Notes from the Color Wow Lab No heat, no cap, no messy mixing! Ground-breaking pre-shampoo spray combines two molecular filters and two polymeric filters to work like a magnet.  Safe, non-harsh, non-stripping formula gently extracts calcium, magnesium, copper, iron, manganese, aluminum and chlorine deposits that build up in your hair from hard water, well water and pool water in under 3 minutes.

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Dream Cocktail Carb-Infused Leave-in Treatment by Color Wow. Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry Why it's WOW Makes a major difference with just one blow dry Instantly adds mass by bonding a weightless carb-based complex to hair’s surface Heat protectant Best for Hair TypesFor fine, thin, limp hair that needs body, volume, texture; hair that can’t hold a style and falls flat. Ideal for color-treated hair that has lost mass. Notes from the Color Wow Lab Carb Cocktail is a leave-in treatment that is activated when you blow-dry your hair. The formula features a weightless carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, acting like a “filler” and adding mass and girth to every hair, so even the finest hair looks full and dense.

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Dream Cocktail Coconut-Infused Leave-in Treatment by Color Wow. Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment. Why it's WOW Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant Best for Hair TypesFor dry, dehydrated hair. Ideal for color-treated hair Notes from the Color Wow Lab Healthy hair strands have a natural outer lipid layer that locks in moisture. When heat and chemical treatments damage this barrier, hair becomes dehydrated.  Coconut Cocktail is a leave-in treatment formulated to replace and mimic this essential lipid layer with a proprietary complex of 18-MEA and coconut oil. When you blow dry, this formula is activated and instantly bonds a healthy layer of hydration to your hair’s surface. As a result you get hair that’s in optimal healthy, supple, “swing-y” condition.

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Dream Cocktail Kale-Infused Leave-in Treatment by Color Wow. Clinically-proven to make hair 50% stronger in a single blow dry, reduces breakage, heat protectant Why it's WOW Makes a major difference with just one blow dry 50% less breakage after just one use  Instantly strengthens brittle, fragile, damaged hair Heat protectant Best for Hair TypesFor brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for color-treated and chemically-treated hair, especially hair that’s over-processed. Notes from the Color Wow Lab This leave-in, heat-protectant treatment is activated when you blow dry.  Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands.

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Color Control Purple Toning + Styling Foam by Color Wow. Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness Why it's WOW Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results Best for Hair TypesFair/light color shades (blonde, gray, white, highlights); for all hair types and textures Notes from the Color Wow Lab Color Control Toning & Styling Foam is a light-lavender-tinted foam that instantly helps neutralize brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones.  Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright.  A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.

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Color Security Conditioner (For Normal to Thick Hair) by Color Wow. Easy detangling and rich hydration for thick, coarse hair; 3 levels of heat protection Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair Rich moisture without greasiness Best for hair typesThick, coarse, frizzy hair; dry, dehydrated hair; fragile, damaged hair; ideal for color-treated hair NOTES FROM THE COLOR WOW LABFormulated with Avocado Oil, which is rich in nourishing omega oils and antioxidants that leave coarse, thick hair majorly moisturized, silkier and shinier. Made with eight proprietary translucent conditioners that additionally won't warp color, or oxidize and make it look brassy. Our color-shielding SealiconTM complex delivers a protective, high-gloss finish.

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Shook Mix + Fix Bundling Curly Hair Spray by Color Wow. Shake-to-activate spray combines powerful hydrators + crunch-free polymers for perfectly defined, glossy, frizz-free curls Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane [a natural alternative to silicone], Jojoba, Rice Bran, Passion Flower, and Grape Seed Oils) to micro-disperse rich moisture that smooths, silkens and defrizzes curls without weight or greasy feel Weightless polymers within our curl enhancing spray bundle curls without crunch, weight or stickiness for full, beautifully-defined styles Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)

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Coco-Motion Lubricating Curl Conditioner by Color Wow. Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce + elasticity Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s internal protein chains  Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce and elasticity  Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)

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Snag-Free Pre-Shampoo Detangler For Curly Hair by Color Wow. Adds slip to curls before you shampoo for tangle-free washing and a deeper, fresher clean Why it's WOW Our detangler for curly hair offers faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and minimize breakage Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)

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Hooked 100% Clean Curl Shampoo with Root-Locking Technology by Color Wow. Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair Why it's WOW Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions)  Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)  

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Style on Steroids Color-Safe Texturizing Spray by Color Wow. Instant big hair + sexy, long-lasting texture without stiffness Why it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing Never sticky or stiff Powerful heat protection Best for Hair TypesFor all hair types, ideal for fine, flat, no volume hair. The best texturizer for color-treated hair. Notes from the Color Wow Lab Ideal for all hair types but especially color-treated hair, our heat protectant texture spray is formulated with translucent moisturizing elastomers, so it won’t leave white chalky residues, dehydrate your hair, or “glue” hair strands together when you use heat styling tools.  Hybrid copolymers give your hair long-lasting style memory.

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Color Security Conditioner (For Fine to Normal Hair) by Color Wow. Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection Why it's WOW Superlight hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair Best for hair typesFine, thin, fragile hair; dry, dehydrated hair; ideal for color-treated hair NOTES FROM THE COLOR WOW LABFormulated with Argan Oil, which is rich in Vitamin E, essential fatty acids and antioxidants that leave your hair softer, shinier and more hydrated. Made with eight proprietary translucent conditioners that additionally won't warp color, or oxidize and make it look brassy. Our color-shielding SealiconTM complex delivers a protective, high-gloss finish.

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Chris Appleton + Color Wow Money Masque by Color Wow. Deep hydrating hair treatment for all hair types Why it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness A deep conditioning hair mask for all hair types Heat protection Best For Hair Types For all hair types Notes from the Color Wow Lab It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make your hair smoother, but weigh it down and leave it flat. Money Masque is an inside job: it instantly penetrates hair’s cuticle, and goes deep into the cortex to deliver massive hydration and rich, powerful Mediterranean-derived ingredients: Blue Sea Kale: helps bind sulfur with damaged keratin to restore strength and elasticity. Has color-protective antioxidants. Extra fortifying for chemically-processed strands. Mediterranean Sea Kelp/Algae Blend: A powerful combination of natural moisturizers that deliver long-lasting hydration for dry, porous and chemically-processed hair. Also chock full of nourishing minerals, vitamins and carbohydrates. Hydrolyzed Vegetable Protein Complex: The ideal weightless surface smoother for even superfine hair, it’s a straight-up miracle for bleached, fragile tresses.

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Dream Coat Supernatural Spray by Color Wow. #1 Anti-frizz treatment stops frizz, even in the worst humidity Why it's WOW Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth Groundbreaking humidity-blocking technology stops moisture from wrecking your style Ultra-light frizz control spray feels like nothing is on the hair Economical. Results last through 3-4 shampoos Best for Hair TypesFor all hair types, ideal for dry, frizz-prone hair or color-treated hair. Perfect for extensions. Safe for Keratin-treated hair. Notes from the Color Wow lab Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy.  When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms an invisible, hydrophobic matrix that does two things:  1) Compresses each strand into a sleek, silky, supple shape 2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture.

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Extra Strength Dream Coat by Color Wow. Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on the hair Economical. Results last through 3-4 shampoos Best for Hair TypesFor extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair. NOTES FROM THE COLOR WOW LAB Ground-breaking, extra-powerful, anti-frizz technology - Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell. - Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, humidity-proof and tightly hold the hair smooth and straight.

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Color Control Blue Toning + Styling Foam for Dark Hair by Color Wow. Instantly rids brunette hair of brassy tones; no mess; no crunch, no stiffness, no stickiness; soft volume Eliminates orange/brassy tones. An easier, friendlier alternative to blue shampoo, this alcohol-free foam quickly neutralizes brassy orange tones on brunettes and darker hair while adding bounce and style memory. WHY IT'S WOW:-Blue-tinted foam neutralizes orange and brassy tones instantly-No-mess alternative to blue shampoo (use on wet or dry hair)-Never sticky, stiff or crunchy for shiny, bouncy, supple results BEST FOR HAIR TYPES:Dark color shades (brunette, black); for all hair types and textures. How To Make Hair Look Thick & Full

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Color Control Purple Toning + Styling Foam for Light Hair by Color Wow. Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness Eliminates yellow/brassy tones in blonde, grey and highlighted hair. An easier, friendlier alternative to purple shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory. WHY IT'S WOW:- Lavender-tinted foam neutralizes yellow and brassy tones instantly.- No-mess alternative to purple shampoo (use on wet or dry hair).- Never sticky, stiff or crunchy for shiny, bouncy, supple results. BEST FOR HAIR TYPES:Fair/light color shades (blonde, gray, white, highlights); for all hair types and textures. How To Make Hair Look Thick & Full

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Money Mist by Color Wow. Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types. Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + defrizzes for smooth, silky, luxe texture  Like a whole new head of luxe, healthy-looking hair Ultralight, penetrating spray won’t weigh hair down  Heat protectant + UV protectant Best for Hair Types For all hair types. • FINE strands are plumped, with added body • COARSE strands are softer, smoother • FRIZZY strands are silkier and smoother • DRY strands are hydrated and less brittle • DAMAGED strands are fortified, more elastic NOTES FROM THE COLOR WOW LAB Breakthroughs that make it possible for Money Mist to work on every hair type “Adaptive technology”  Money Mist can adjust to an individual hair fiber’s needs due to the diversity of the size of molecules, the molecular weight and type of ingredients found in the formula. Each fiber is nourished with the precise level of peptides, hydration and conditioning it requires to strengthen, moisturize and smooth texture. 2. Proprietary Baolyzed Amino Complex  One of the keys to great hair is a strong cortex. When the cortex's crystalline interior becomes damaged – by chemical processing and heat tools – the hair loses strength and elasticity. Our Baolized Amino Complex easily penetrates the hair shaft to encourage crystal formation, and therefore helps to increase the strength, elasticity, and bounce of damaged fibers.

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Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment by Color Wow. Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. WHY IT'S WOW:- Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture.- Delivers silky, glassy-smooth, super frizz-resistant styles.- Heat-activated formula contains heat protectants.- Ultra-light spray feels like nothing is on the hair.- Economical. Results last through 3-4 shampoos. BEST FOR HAIR TYPES:For extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair. Straightening Hair With Dream Coat

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Style On Steroids Texturizing Spray by Color Wow. Instant big hair + sexy, long-lasting texture without stiffness. Experience an instant explosion of sexy texture without clouding your color! Get long-lasting, “record-setting” results. Spray & play to revive second-day hair. WHY IT'S WOW:- Unique moisturizing texture spray won’t dry hair or glue strands together.- Transparent texturizers won’t cloud or dull color.- Gives hair “guts” and long-lasting style memory.- Non-yellowing- Never sticky or stiff.- Powerful heat protection. BEST FOR HAIR TYPES:For all hair types, ideal for fine, flat, no volume hair. The best texturizer for color-treated hair. High Gloss Hair Spray Easy Beachy Hair Big, Sexy Texture In Seconds

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Extra Mist-ical Shine Spray by Color Wow. Super-fine, non-greasy mist for extreme gloss and instantly healthy-looking hair Why it's WOW Flower-powered formula converts UV light into intense radiance Super-fine mist  All gloss, no grease Heat protection Best for hair typesFor all hair types, even super fine, thin, limp hair Notes from the Color Wow Lab Extra is the first “flower-powered” shine spray. It harnesses the unique light-producing power of Mullein, a flower phenomenon that captures invisible UV light then converts it into full spectrum light, which results in a brilliant show of radiance.  This very light mist is literally like putting solar-powered technology throughout your hair, which lights up a whole new level of glowing, radiant shine.

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Speed Dry Blow-Dry Spray by Color Wow. Clinically-proven to cut blow-dry time by 30%; alcohol-free Why it's WOW Reduces drying time (blow dry or air dry) by 30% or more Alcohol-free New technology works like shrink wrap to squeeze out water without dehydrating hair Heat protection Best for Hair TypesFor all hair types, especially very long or very thick hair. Ideal for dry, dehydrated, damaged or color-treated hair. Notes from the Color Wow Lab The longer it takes to blow-dry, the more damage you cause from color fade to dehydration to breakage. Speed Dry cuts drying time by over 30% with new technology that doesn’t use alcohol to help dry your hair by evaporating water. (Which dries your hair, but also dehydrates your hair.)  Speed Dry uses a proprietary crystal clear polymer that works like a shrink wrap to squeeze excess water from your hair as you blow-dry. A blend of keratin proteins, panthenol and silky amino acids help renew hair’s elasticity and resilience.

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Curl Wow SHOOK Mix + Fix Bundling Spray by Color Wow. Shake-to-activate spray combines powerful hydrators + crunch-free polymers for perfectly defined, glossy, frizz-free curls. WHY IT'S WOW- New “Naked Technology” feels like nothing’s on the hair!- Unique ”mix-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results- Color Wow's proprietary Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane [a natural alternative to silicone], Jojoba, Rice Bran, Passion Flower, and Grape Seed Oils) to micro-disperse rich moisture that smooths, silkens and defrizzes curls without weight or greasy feel.- Weightless polymers bundle curls without crunch, weight or stickiness for full, beautifully-defined styles. BEST FOR HAIR TYPES:Curly, Coily Hair (Type 3a - 4b curls). Chris Appleton Hair Tutorial: How to Create the Perfect Snatched Ponytail with Amy @amysmakeupbox

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Curl Wow Flo-etry Vital Natural Serum by Color Wow. Rich-oil blend moisturizes strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel! Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results Instantly delivers super hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)

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Curl Wow Coco-motion Lubricating Conditioner by Color Wow. Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce + elasticity. WHY IT'S WOW:- New “Naked Technology” feels like nothing’s on the hair!- Weightless conditioner works deep inside strands.- No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s internal protein chains.- Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce and elasticity. BEST FOR HAIR TYPES:Curly, Coily Hair (Type 3a - 4b curls)

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Root Cover Up by Color Wow. Instantly cover grays, touch up highlights, fill in sparse areas Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1 year usage for one compact Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free Best for hair typesFor all hair types, especially for color-treated hair, graying hair and thinning hair Notes from the Color Wow LabFast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

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Color Wow Hooked 100% Clean Shampoo with Root-Locking Technology by Color Wow. Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage. WHY IT'S WOW:- Unique, sulfate-free formula leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls- Features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions)- Leaves curls’ surFace film-free and optimally receptive to leave-in hydrators + moisturizing stylers BEST FOR HAIR TYPES:Curly, Coily Hair (Type 3a - 4b curls) Imagine: perfectly bundled, bouncy, glossy, curls that look and feel like nothing is on your hair. Curl Wow's "Naked Technology" (our proprietary Profaxil-18 Complex™) moisturizes, defrizzes, and defines curls with new mico-dispersion technology.... so there's no weight, no greasy feel, no crunch, no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results.

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Snag-Free Pre-Shampoo Detangler by Color Wow. Adds slip to curls before you shampoo for tangle-free washing and a deeper, fresher clean. WHY IT'S WOW:- Faster, easier, pain-free washdays and fresher shampoo results- No-knots wet-combing for reduced breakage + shedding- Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surFace- Coconut Oil helps moisturize to maximize slip and minimize breakage BEST FOR HAIR TYPES:Curly, Coily Hair (Type 3a - 4b curls) Imagine: perfectly bundled, bouncy, glossy, curls that look and feel like nothing is on your hair. Curl Wow's "Naked Technology" (our proprietary Profaxil-18 Complex™) moisturizes, defrizzes, and defines curls with new mico-dispersion technology.... so there's no weight, no greasy feel, no crunch, no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results.

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Cult Favorite Firm + Flexible Hairspray by Color Wow. Lightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing Why it's WOW Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our firm, flexible hold hairspray offers heat protection, UV protection, humidity-resistant Best for hair typesFor all hair types Notes from the Color Wow Lab Deva Curl super light hairspray formula has no typical ingredients that will yellow, darken or dull your color. The firm but flexible formula won’t harden or stiffen, so you can continue brushing and shaping the hair into style without fear of applying too much.  Hydrolyzed keratin and hydrolyzed silk help strengthen and repair your hair. Our UV protectant helps keep your color tone true plus gives your style a glossy finish.

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Xtra Large Bombshell Volumizer by Color Wow. First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days Why it's WOW Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat protection Best for Hair TypesFine, thin, limp hair. Ideal for color-treated, dry, dehydrated, damaged or fragile hair. NOTES FROM THE COLOR WOW LABTypical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health.

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Raise the Root Thicken and Lift Spray by Color Wow. All-day root lift + volume, never sticky or stiff, heat protection. Clear, flexible resins form an uplifting “spring” around each individual strand, creating incredible lift & volume. Anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product. WHY IT'S WOW:- Delivers major root lift without feeling stiff or sticky.- Contains proprietary elastomers that form a “spring” at the roots.- Use on wet or dry hair.- Non-yellowing; Never sticky or stiff for bouncy, natural styles. BEST FOR HAIR TYPES:For all hair types; ideal for fine, flat, thin hair. Viral TicTok Hack For Big Voluminous Hair

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One-Minute Transformation On-The-Spot Frizz Fix by Color Wow. Styling cream rich in Omega 3s and Avocado Oil that quickly absorbs and transforms hair’s texture. For hair that is smooth, polished, frizz-free and shiny – never greasy or crunchy. Smooths, tames and de-frizzes instantly with Avocado and Omega 3’s. WHY IT'S WOW:- Instant on-the-spot frizz fix.- Apply to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh.- No waxy, greasy buildup on hair. BEST FOR HAIR TYPES:For all hair types, ideal for dry, dehydrated, frizzy, coarse or curly hair. Quick Remedy For Frizzy Hair From A Celebrity Stylist

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Dream Cocktail Carb-Infused by Color Wow. Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry. Leave-in thickening, volumizing treatment for fine, thin hair. Potent, leave-in supplement bonds a 3-d carb-based mesh to hair’s surFace, fattening up fine, limp strands. Specially formulated for thin, flat, limp color-treated hair. WHY IT'S WOW:- Makes a major difference with just one blow dry.- Instantly adds mass by bonding a weightless carb-based complex to hair’s surFace.- Heat protectant. BEST FOR HAIR TYPES:For fine, thin, limp hair that needs body, volume, texture; hair that can’t hold a style and falls flat. Ideal for color-treated hair that has lost mass. How To Make Hair Look Thick & Full

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Dream Cocktail Coconut-Infused by Color Wow. Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment. Leave-in bionic tonic instantly restores gloss, silkiness & humidity resistance. Bonds an outer lubricating layer to hair’s surFace to restore silkiness and fluidity. Specially formulated for color-treated hair. WHY IT'S WOW:- Makes a major difference with just one blow dry.- Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair.- Heat protectant. BEST FOR HAIR TYPES:For dry, dehydrated hair. Ideal for color-treated hair. How To Keep Your Bleached Hair Strong & Healthy

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Dream Cocktail Kale-Infused by Color Wow. Clinically-proven to make hair 50% stronger in a single blow dry, reduces breakage, repairs split ends, heat protectant. WHY IT'S WOW:- Makes a major difference with just one blow dry.- 50% less breakage after just one use.- Instantly strengthens brittle, fragile, damaged hair.- Heat protectant. BEST FOR HAIR TYPES:For brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for color-treated and chemically-treated hair, especially hair that’s over-processed. Best Product For Damaged Hair

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Color Security Conditioner (Fine To Normal Hair) by Color Wow. Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection. WHY IT'S WOW:- Superlight hydrator and power detangler.- Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright.- Argan oil nourishes + delivers silky-smooth, glossy hair.- 3 levels of thermal protection keep hair safe from dehydration and dulling. BEST FOR HAIR TYPES:Fine, thin, fragile hair; dry, dehydrated hair; ideal for color-treated hair. Light Hydration for Fine Hair | How to use Color Wow Color Security Conditioner Fine to Normal Hair

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Dream Filter Pre-Shampoo Mineral Remover by Color Wow. Removes color-distorting minerals in 3 minutes revealing brighter, shinier, silkier hair. WHY IT'S WOW:- Fastest, easiest 3-minute hair detox- Removes minerals that dull, darken and distort color, and coarsen texture.- Dramatically improves texture compromised by hard water residues. BEST FOR HAIR TYPES:For all hair types, especially color-treated and fair shades (blonde, white, gray). How To Protect Hair From Hard Water

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Money Masque by Color Wow. Deep hydrating hair treatment for all hair types. WHY IT'S WOW:- Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair.- Weightless formula instantly absorbs; leaves no waxy, heavy buildup.- Penetrates deep to help strengthen, repair and renew suppleness.- For all hair types.- Heat protection. BEST FOR HAIR TYPES:For all hair types. How To: Deep Conditioning With Money Masque

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Pop + Lock Frizz-Control and Glossing Serum by Color Wow. Smooths frizz, seals split ends, moisturizes, prevents color fade, has UV + heat protection. WHY IT'S WOW:- Combines the conditioning benefits of an oil with the shine power of a serum.- Ultra-light, non-greasy.- Sparkling high-gloss finish locks down the cuticle and seals split ends.- 3 levels of heat protection.- Protects against UV rays and color fade. BEST FOR HAIR TYPES:For all hair types. Ideal for frizzy, dry, dull hair. How To Get Silky Looking Hair With Just One Product

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Color Security Conditioner (Normal to Thick Hair) by Color Wow. Easy detangling and rich hydration for thick, coarse hair; 3 levels of heat protection. WHY IT'S WOW:- Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright.- Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair.- 3 levels of thermal protection keep hair safe from dehydration and dulling.- Rich moisture without greasiness. BEST FOR HAIR TYPES:Thick, coarse, frizzy hair; dry, dehydrated hair; fragile, damaged hair; ideal for color-treated hair.

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Color Security Shampoo by Color Wow. The only 100% clean, sulfate-free shampoo that leaves no residues. For all hair types. Why it's WOW One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss Best for Hair TypesFor all hair types. Helps promote optimal hair and scalp condition and healthy hair growth. Perfect for extensions. NOTES FROM COLOR WOW LAB Our Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures nothing lingers after rinsing. So you always end up with the cleanest, freshest, healthiest hair and scalp possible.  Our formula is also sulfate-free and made with a unique blend of 8 non-stripping cleansers that keep the cuticle smooth and closed, preventing color fade even after 20 washes. This includes a super gentle Japanese amino acid (often found in facial cleansers) that helps produce a rich, creamy lather.

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Dream Coat for Curly Hair by Color Wow. One-step solution for frizz-free, crunch-free curls Why it's WOW One-step solution for frizz-free, crunch-free curls Combined benefits of gels + serums + creams without crunchiness, greasiness or weight Alcohol-free, non-drying, adds moisture Best for Hair TypesWavy and curly hair; 2a, 2b, 2c, 3a, 3b curls; ideal for fine curly hair Notes from the Color Wow Lab Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull.  This totally new technology combines three polymers that solve every frustrating problem related to curls in a single, multi-tasking curl formula.  Polymer #1 moisturizes, conditions and de-frizzes.  Polymer #2 restores bounce and elasticity.  Polymer #3 keeps curls flexible, non-brittle plus adds high gloss shine.  All of this, without any weight so curls stay light and springy.

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Dream Coat Anti-Frizz Treatment by Color Wow. #1 Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity. WHY IT'S WOW:- Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth.- Groundbreaking humidity-blocking technology stops moisture from wrecking your style.- Ultra-light spray feels like nothing is on the hair.- Economical. Results last through 3-4 shampoos. BEST FOR HAIR TYPES:For all hair types, ideal for dry, frizz-prone hair or color-treated hair. Perfect for extensions. Safe for Keratin-treated hair. Straightening Hair With Dream Coat

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