New Arrivals
Deva Curl Deva Curl Supreme Defining Gel
Supreme Defining Gel by Deva Curl. TAKE IT TO THE MAX Previously Arc AnGel™ Gel, now Supreme Defining Gel. Definition without the crunch. This non-flaking formula with our strongest curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and amplifies shine and bounce. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$32.00
Deva Curl Deva Curl Light Defining Gel
Light Defining Gel by Deva Curl. SKIP THE CRUNCH Definition without the crunch. This non-flaking formula with a curl-locking blend provides a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and bounce. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$14.00
Deva Curl Deva Curl One Condition Decadence
One Condition Decadence by Deva Curl. ULTRA CURL QUENCHER If you have dry, coarse curls, this ultra-rich cream conditioner with a moisture preserving blend helps fight tangles, control frizz and leave curls feeling nourished, soft and bouncy. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$14.00
Deva Curl Deva Curl One Condition Original
One Condition Original by Deva Curl. THINK RICH & CREAMY If you have dry, medium to coarse curls, this rich cream conditioner with a moisture preserving blend hydrates to help fight tangles, control frizz and leave curls feeling nourished, soft and bouncy. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$14.00
Deva Curl Deva Curl One Condition Delight
One Condition Delight by Deva Curl. A LIGHTWEIGHT DREAM If you have dry, fine curls, this lightweight cream conditioner with a moisture preserving blend hydrates to help fight tangles, control frizz and leave curls feeling soft and defined.
$14.00
Deva Curl Deva Curl No-Poo Decadence
No-Poo Decadence by Deva Curl. RICH DECADENT MOISTURE IS YOURS If you have dry, coarse curls, this non-lathering cleanser with an ultra-rich moisture preserving blend leaves them nourished, bouncy and shiny. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$14.00
Deva Curl Deva Curl No-Poo Original
No-Poo Original by Deva Curl. MEET THE OG If you have dry, medium to coarse curls, this non-lathering cleanser with a rich moisture preserving blend will leave them shiny, bouncy and hydrated. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$14.00
Deva Curl Deva Curl Low-Poo Original
Low-Poo Original by Deva Curl. A LOW LATHER LEADER If you have dry, medium to coarse curls, this low-lathering cleanser with a rich moisture preserving blend leaves them shiny, bouncy and hydrated.
$32.00
Deva Curl Deva Curl Low-Poo Delight
Low-Poo Delight by Deva Curl. BODY & DEFINITION VIBES If you have dry, fine curls, this low-lathering cleanser with a lightweight moisture preserving blend will leave them soft, defined and bouncy.
$14.00
Deva Curl Deva Curl CurlBond Mask
CurlBond Mask by Deva Curl. DEEPLY NOURISH Fight damage. This rich, reparative mask with the Patented CurlBond™ Complex re-coils damaged curls, conditions, and works from the inside out to help re-link broken bonds, improve strength, s prevent split ends* and protect from future damage. Leaves curls healthy-looking, manageable, smooth, and shiny. *Until next wash ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$44.00
Deva Curl Deva Curl CurlBond Conditioner
CurlBond Conditioner by Deva Curl. BOND WITH REPAIR Fight damage. This creamy conditioner with our CurlBond™ Complex re-coils damaged curls, softens, detangles, and works from the inside out to help re-link broken bonds, improve strength, helps prevent split ends,* and protect from future damage. Leaves curls healthy-looking and defined with frizz control and shine.*Until next wash Only The Good Stuff Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$15.00
Deva Curl Deva Curl CurlBond Cleanser
CurlBond Cleanser by Deva Curl. FIGHT DAMAGE This low-lathering cleanser with Deva Curl CurlBond™ Complex re-coils damaged curls and works from the inside out to help re-link broken bonds, improve strength and protect from future damage. Maintains shine and leaves curls healthy-looking with enhanced definition. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$15.00
Deva Curl Deva Curl DevaFast Dry Spray
DevaFast Dry Spray by Deva Curl. DRY FASTER THAN YOU DREAMED OF Speed up your air-dry & diffusing time up to 66%! With our fast-forward blend, this lightweight dry accelerating spray helps accelerate the rate at which water evaporates from the hair's surface without drying out curls and has a fast-absorbing finish.
$30.00
Deva Curl Deva Curl Mist of Wonders Leave-In
Mist of Wonders Leave-In by Deva Curl. 12-IN-1 CURL BENEFITS Experience 12 benefits full of wonder for curls. This lightweight leave-in with Nutritive-Curl Complex moisturizes, softens, detangles, fights frizz, strengthens, reduces breakage*, heat protects up to 450 degrees, and beyond. THERE’S MORE: Cheers to our first product with a refill! *Against combing breakage in damaged hair when using MIST OF WONDERS™ LEAVE-IN vs. a non-conditioning shampoo ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$40.00
Deva Curl Deva Curl Dry No-Poo
Dry No-Poo by Deva Curl. DEMAND MORE FROM YOUR DRY SHAMPOO 2 ways 2 extend your style! To absorb oil, impurities, and volumize at the root, twist nozzle to #1. To enhance curl shape, definition, and body, twist nozzle to #2. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$34.00
Deva Curl Deva Curl Deva Towel
Deva Towel by Deva Curl. Why You Need It Discover what your curls can do when you dry them right. Smooth, microfiber texture helps absorb excess moisture and enhances curl shape without roughing them up so your curls dry with more definition and less frizz. Win/Win!DevaTowel size: 39" x 20"
$25.00
Deva Curl Deva Curl Wash Day Wonder
Wash Day Wonder by Deva Curl. CUT YOUR DETANGLING TIME! This slip-enhancing formula with the Tangle-Release Complex melts away tangles to ease wash day and styling so tangle-prone curls are softer and more manageable. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$34.00
Deva Curl Deva Curl Buildup Buster
Buildup Buster by Deva Curl. MAKE A FRESH START This non-stripping cleanser with the Clarifying Complex helps remove product buildup on all curl types. Only The Good Stuff Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$32.00
Deva Curl Deva Curl Frizz-Fighting Volumizing Foam
Frizz-Fighting Volumizing Foam by Deva Curl. A BODY BOOST FOR YOUR CURLS Previously Frizz-Free Volumizing Foam, now Frizz-Fighting Volumizing Foam. This lightweight foam with the Airy Volume Complex provides curls with fullness, touchable definition and frizz control, plus humidity resistance for up to 48 hours! Only The Good Stuff Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates*Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free* SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$34.00
Deva Curl Deva Curl Flexible Hold Hairspray
Flexible Hold Hairspray by Deva Curl. STAY PUT STYLE WITH FLEXIBILITY A wind and humidity resistant spray that gives you flexible hold, frizz control and shine. Dermatologist Co-Developed Deva Curl formulas are dermatologist co-developed, backed by science and stylist approved for curls. Only The Good Stuff Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$32.00
Deva Curl Deva Curl CurlHeights™ Cream
CurlHeights™ Cream by Deva Curl. TAKE CURLS TO NEW HEIGHTS Deva Curl multitasking cream with Volume Complex increases volume 2X to roots and reduces frizz by 83% up to 8 hrs*; defining and leaving curls with more body and fullness.*When used as a collection. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$34.00
Deva Curl Deva Curl CurlHeights™ Cleanser
CurlHeights™ Cleanser by Deva Curl. UNLEASH CURL VOLUME Take curls to new heights! Our cleanser with Volume Complex increases volume 2X to roots and reduces frizz by 83% up to 8hrs*, while leaving curls feeling moisturized.*When used as a collection. Only The Good Stuff Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$34.00
Deva Curl Deva Curl CurlHeights™ Conditioner
CurlHeights™ Conditioner by Deva Curl. UNLEASH CURL VOLUME Take curls to new heights! Our cream conditioner with Volume Complex increases volume 2X to roots and reduces frizz by 83% up to 8hrs*, while easily detangling, moisturizing, and smoothing. *When used as a collection. ONLY THE GOOD STUFF Everything your curls need, and nothing they don't. Because we know curls. Dermatologist Co-Developed SLS/SLES Sulfates* Free Silicone-Free Formulated Without Parabens Gluten-Free Cruelty-Free *SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$34.00
Color Wow Color Wow Youth Juice Collagen Scalp Treatment
Youth Juice Collagen Scalp Treatment by Color Wow. Helps create optimal scalp condition for youthfully thick, supple, resilient hair. Why It’s Wow Helps keep hair in its prime: thick, strong, supple Proven to reduce shedding by up to 90% in 28 days Creates optimal conditions for hair growth No greasy feel or build up Best For Hair TypesAll hair types. Ideal for hair that’s thinning, shedding or breaking. Notes From the Color Wow LabAs scalp collagen degrades (from chronological aging or free radical damage) hair follicles shrink and become rigid, and the strands being produced become finer, brittle, less supple and resilient. Also, the follicles’ grasp on strands is weakened, leading to increased shedding and hair thinning. Youth Juice helps preserve, protect and promote collagen to keep your hair thick, strong, in its prime!
$46.00
Color Wow Color Wow One-Minute Transformation Styling Cream
One-Minute Transformation Styling Cream by Color Wow. On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado Oil and Omega 3’s Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair Best for Hair TypesFor all hair types, ideal for dry, dehydrated, frizzy, coarse or curly hair NOTES FROM THE COLOR WOW LABTypical styling creams contain emulsifiers or waxes that don’t penetrate into your hair, creating a greasy heavy coat on the surface. One-Minute Transformation is rich in avocado oil and Omega 3 amino acids, which quickly absorb into your hair, replenishing and restoring hair’s natural moisture balance, which gets depleted by color chemicals and heat styling. Immediately, your hair strands have renewed suppleness, elasticity and a tighter, smoother, glossy cuticle surface.
$12.00
Color Wow Color Wow Pop & Lock High Gloss Finish
Pop & Lock High Gloss Finish by Color Wow. Glossing serum smooths frizz, temporarily seals split ends, prevents color fade, has UV + heat protection Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection Protects against UV rays and color fade Best for Hair TypesFor all hair types. Ideal for frizzy, dry, dull hair. NOTES FROM THE COLOR WOW LABWe’ve combined two powerful hair technologies – the conditioning benefits of an oil with the shine power of a serum – in one ultra lightweight product for both styling and treatment benefits. The humectant oils penetrate hair strands to help restore elasticity and suppleness for silkier, healthier hair. The serum component forms a crystal clear, UV protectant shield that seals the outer cuticle layer flat, plus adds an intensely glossy finish that recaptures “first-day” color vibrancy.
$22.00
Color Wow Color Wow Dream Filter For Picture-Perfect Color
Dream Filter For Picture-Perfect Color by Color Wow. Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair Why it's WOW Fastest, easiest 3-minute hair detox Removes minerals that dull, darken and distort color, and coarsen texture Dramatically improves texture compromised by hard water residues Best for hair typesFor all hair types, especially color-treated and fair shades (blonde, white, gray) Notes from the Color Wow Lab No heat, no cap, no messy mixing! Ground-breaking pre-shampoo spray combines two molecular filters and two polymeric filters to work like a magnet. Safe, non-harsh, non-stripping formula gently extracts calcium, magnesium, copper, iron, manganese, aluminum and chlorine deposits that build up in your hair from hard water, well water and pool water in under 3 minutes.
$24.00
Color Wow Color Wow Dream Cocktail Carb-Infused Leave-in Treatment
Dream Cocktail Carb-Infused Leave-in Treatment by Color Wow. Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry Why it's WOW Makes a major difference with just one blow dry Instantly adds mass by bonding a weightless carb-based complex to hair’s surface Heat protectant Best for Hair TypesFor fine, thin, limp hair that needs body, volume, texture; hair that can’t hold a style and falls flat. Ideal for color-treated hair that has lost mass. Notes from the Color Wow Lab Carb Cocktail is a leave-in treatment that is activated when you blow-dry your hair. The formula features a weightless carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, acting like a “filler” and adding mass and girth to every hair, so even the finest hair looks full and dense.
$26.00
Color Wow Color Wow Dream Cocktail Coconut-Infused Leave-in Treatment
Dream Cocktail Coconut-Infused Leave-in Treatment by Color Wow. Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment. Why it's WOW Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant Best for Hair TypesFor dry, dehydrated hair. Ideal for color-treated hair Notes from the Color Wow Lab Healthy hair strands have a natural outer lipid layer that locks in moisture. When heat and chemical treatments damage this barrier, hair becomes dehydrated. Coconut Cocktail is a leave-in treatment formulated to replace and mimic this essential lipid layer with a proprietary complex of 18-MEA and coconut oil. When you blow dry, this formula is activated and instantly bonds a healthy layer of hydration to your hair’s surface. As a result you get hair that’s in optimal healthy, supple, “swing-y” condition.
$26.00
Color Wow Color Wow Dream Cocktail Kale-Infused Leave-in Treatment
Dream Cocktail Kale-Infused Leave-in Treatment by Color Wow. Clinically-proven to make hair 50% stronger in a single blow dry, reduces breakage, heat protectant Why it's WOW Makes a major difference with just one blow dry 50% less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant Best for Hair TypesFor brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for color-treated and chemically-treated hair, especially hair that’s over-processed. Notes from the Color Wow Lab This leave-in, heat-protectant treatment is activated when you blow dry. Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands.
$26.00
Color Wow Color Wow Color Control Purple Toning + Styling Foam
Color Control Purple Toning + Styling Foam by Color Wow. Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness Why it's WOW Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results Best for Hair TypesFair/light color shades (blonde, gray, white, highlights); for all hair types and textures Notes from the Color Wow Lab Color Control Toning & Styling Foam is a light-lavender-tinted foam that instantly helps neutralize brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones. Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright. A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.
$24.00
Color Wow Color Wow Color Security Conditioner (For Normal to Thick Hair)
Color Security Conditioner (For Normal to Thick Hair) by Color Wow. Easy detangling and rich hydration for thick, coarse hair; 3 levels of heat protection Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair Rich moisture without greasiness Best for hair typesThick, coarse, frizzy hair; dry, dehydrated hair; fragile, damaged hair; ideal for color-treated hair NOTES FROM THE COLOR WOW LABFormulated with Avocado Oil, which is rich in nourishing omega oils and antioxidants that leave coarse, thick hair majorly moisturized, silkier and shinier. Made with eight proprietary translucent conditioners that additionally won't warp color, or oxidize and make it look brassy. Our color-shielding SealiconTM complex delivers a protective, high-gloss finish.
$24.00
Color Wow Color Wow Shook Mix + Fix Bundling Curly Hair Spray
Shook Mix + Fix Bundling Curly Hair Spray by Color Wow. Shake-to-activate spray combines powerful hydrators + crunch-free polymers for perfectly defined, glossy, frizz-free curls Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane [a natural alternative to silicone], Jojoba, Rice Bran, Passion Flower, and Grape Seed Oils) to micro-disperse rich moisture that smooths, silkens and defrizzes curls without weight or greasy feel Weightless polymers within our curl enhancing spray bundle curls without crunch, weight or stickiness for full, beautifully-defined styles Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)
$38.00
Color Wow Color Wow Coco-Motion Lubricating Curl Conditioner
Coco-Motion Lubricating Curl Conditioner by Color Wow. Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce + elasticity Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s internal protein chains Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce and elasticity Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)
$29.00
Color Wow Color Wow Snag-Free Pre-Shampoo Detangler For Curly Hair
Snag-Free Pre-Shampoo Detangler For Curly Hair by Color Wow. Adds slip to curls before you shampoo for tangle-free washing and a deeper, fresher clean Why it's WOW Our detangler for curly hair offers faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and minimize breakage Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)
$28.00
Color Wow Color Wow Hooked 100% Clean Curl Shampoo with Root-Locking Technology
Hooked 100% Clean Curl Shampoo with Root-Locking Technology by Color Wow. Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair Why it's WOW Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions) Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers Best for Hair TypesCurly, Coily Hair (Type 3a - 4c curls)
$29.00
Color Wow Color Wow Raise the Root Thicken + Lift Spray
Raise the Root Thicken + Lift Spray by Color Wow. All-day root lift + volume, never sticky or stiff, heat protection Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles Best for Hair TypesFor all hair types; ideal for fine, flat, thin hair Notes from the Color Wow Lab Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.
$12.00
Color Wow Color Wow Style on Steroids Color-Safe Texturizing Spray
Style on Steroids Color-Safe Texturizing Spray by Color Wow. Instant big hair + sexy, long-lasting texture without stiffness Why it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing Never sticky or stiff Powerful heat protection Best for Hair TypesFor all hair types, ideal for fine, flat, no volume hair. The best texturizer for color-treated hair. Notes from the Color Wow Lab Ideal for all hair types but especially color-treated hair, our heat protectant texture spray is formulated with translucent moisturizing elastomers, so it won’t leave white chalky residues, dehydrate your hair, or “glue” hair strands together when you use heat styling tools. Hybrid copolymers give your hair long-lasting style memory.
$28.00
Color Wow Color Wow Color Security Conditioner (For Fine to Normal Hair)
Color Security Conditioner (For Fine to Normal Hair) by Color Wow. Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection Why it's WOW Superlight hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair Best for hair typesFine, thin, fragile hair; dry, dehydrated hair; ideal for color-treated hair NOTES FROM THE COLOR WOW LABFormulated with Argan Oil, which is rich in Vitamin E, essential fatty acids and antioxidants that leave your hair softer, shinier and more hydrated. Made with eight proprietary translucent conditioners that additionally won't warp color, or oxidize and make it look brassy. Our color-shielding SealiconTM complex delivers a protective, high-gloss finish.
$11.00
Color Wow Color Wow Chris Appleton + Color Wow Money Masque
Chris Appleton + Color Wow Money Masque by Color Wow. Deep hydrating hair treatment for all hair types Why it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness A deep conditioning hair mask for all hair types Heat protection Best For Hair Types For all hair types Notes from the Color Wow Lab It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make your hair smoother, but weigh it down and leave it flat. Money Masque is an inside job: it instantly penetrates hair’s cuticle, and goes deep into the cortex to deliver massive hydration and rich, powerful Mediterranean-derived ingredients: Blue Sea Kale: helps bind sulfur with damaged keratin to restore strength and elasticity. Has color-protective antioxidants. Extra fortifying for chemically-processed strands. Mediterranean Sea Kelp/Algae Blend: A powerful combination of natural moisturizers that deliver long-lasting hydration for dry, porous and chemically-processed hair. Also chock full of nourishing minerals, vitamins and carbohydrates. Hydrolyzed Vegetable Protein Complex: The ideal weightless surface smoother for even superfine hair, it’s a straight-up miracle for bleached, fragile tresses.
$15.00
Color Wow Color Wow Dream Coat Supernatural Spray
Dream Coat Supernatural Spray by Color Wow. #1 Anti-frizz treatment stops frizz, even in the worst humidity Why it's WOW Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth Groundbreaking humidity-blocking technology stops moisture from wrecking your style Ultra-light frizz control spray feels like nothing is on the hair Economical. Results last through 3-4 shampoos Best for Hair TypesFor all hair types, ideal for dry, frizz-prone hair or color-treated hair. Perfect for extensions. Safe for Keratin-treated hair. Notes from the Color Wow lab Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy. When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms an invisible, hydrophobic matrix that does two things: 1) Compresses each strand into a sleek, silky, supple shape 2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture.
$12.00
Color Wow Color Wow Extra Strength Dream Coat
Extra Strength Dream Coat by Color Wow. Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on the hair Economical. Results last through 3-4 shampoos Best for Hair TypesFor extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair. NOTES FROM THE COLOR WOW LAB Ground-breaking, extra-powerful, anti-frizz technology - Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell. - Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, humidity-proof and tightly hold the hair smooth and straight.
$14.00
Johnny B Johnny B Shave Cream
Shave Cream by Johnny B. ZERO FRICTION This shave cream is geared to prevent harsh redness or discomfort on the face. It eliminates all the friction and allows for even shaving without blemishes, razor bumps, or ingrown hairs. It contains Phytessence Blue Daisy, which helps soften the skin. Features and Benefits: Premium shave cream Made with Depiline to slow down hair growth Prevents razor burns and bumps
$18.00
Johnny B Johnny B Shampoo Paste
Shampoo Paste by Johnny B. AU NATURALE Made with three essential oils, this thick formula only contains 41 percent water. Use it for shaving, dandruff control and deep cleansing. Known for its antibacterial properties, this shampoo can be used as a pre-shave oil as well. Features and Benefits: Multi-purpose shampoo Deep cleansing Excellent for shaving
$12.00
Johnny B Johnny B Mode Styling Gel
Mode Styling Gel by Johnny B. World Famous Alcohol-free and water soluble, this high-shine gel is great for creating wet looks or styles that require a strong hold. It won’t flake in hair, can be reactivated with water, and is easy to manipulate. The signature scent is recognizable to those familiar with the brand. Features and Benefits: High viscosity Alcohol-free formula Ideal for medium to thick hair
$10.00
Johnny B Johnny B Mode “Lucky Boy”
Mode “Lucky Boy” by Johnny B. Feelin’ Lucky Inspired by the atmosphere of St. Patrick’s Day, this special version of MODE Styling Gel is available all year long. It features a vibrant green color that dries clear and a different masculine scent. With a hold level of 6/10 and shine level of 8/10, Johnny B. Mode Lucky Boy Hair offers just the right amount of hold and shine, without the flaking and build-up. Wash out with ease. Features and Benefits: Masculine scent Alcohol-free formula Water soluble
$10.00
Johnny B Johnny B King Mode
King Mode by Johnny B. Fit For A King This styling gel is fit for a royal, lasts all day, and never flakes. It was created to perform just like our original formula of MODE Styling Gel, but with a masculine scent of suede and citrus. With a hold level of 6/10 and shine level of 8/10, King Mode gives you the perfect balance between hold and shine without weighing down your hair or leaving any residue behind. Wash out with ease. Features and Benefits: Control and tame unruly hair Alcohol-free formula Water soluble
$10.00
Johnny B Johnny B Hold Tight
Hold Tight by Johnny B. Hold Tight Wins Again! Discover our new water soluble clay gel, HOLD TIGHT, designed to cater to all hair types, including fine hair that’s sensitive to heavy products. With a matte finish and an impressive hold factor, our modern formula provides a strong, reliable hold. Features and Benefits: Water-based gel Natural matte finish Strong, reliable hold
$20.00
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